In this tutorial, we will help you with the most crucial factor when working with MailChimp newsletter: ensuring its delivery. If your newsletter isn’t being delivered, then no marketing tactics will matter.
Ensuring delivery means that you’ve got to prove your indentity and where your email address is concerned; because spammers and spoofers like to use other people’s email addresses for their evil plans. To stay away from this, you’ll need to use MailChimp’s authentication methods, which is like a license plate for your email. It supplies a trackable identifier that shows your subscribers that you’re legit.
Gmail, Hotmail, AOL, etc … all look to see if your email domain has a DKIM record. ISPs are even talking about blocking unsigned email blasts, because of the huge amounts of email phishing that currently exist.
Thankfully, all it takes is a little bit of proof. Or rather, proving that your email address and domain belong to you and you only have to do this once.
It’s necessary to verify and authenticate your domain and email
- Authenticating your domain and email proves to your subscribers that you’re who you say you’re.
- It also proves to MailChimp that they can trust you enough to display your email address instead of server that sent the email.
- Speaking of Gmail, if you authenticate your domain, then Gmail will automatically load images in your email instead of asking for your subscribers permission everytime).
Verifying your domain
- Log into your MailChimp account and click on on your name in the top right navigation >>> click on the Account panel >>> Settings >>> Verified Domains.
- Click the Verify an Email Domain button. Next, type in the email address you use to send emails to your list and then click Send Verification Email. You’ll get an email with a code in it, so go to your inbox. Copy and paste that code into the Enter Verification Code field back in MailChimp.
Verifying your domain
- You’ll now see “Verified” under your domain on that screen.
Authenticating your domain
Now that your domain is verified, you’ll need to authenticate it.
- On the same Verified Domains screen, click on Authenticate beside your domain.
- There are 2 steps involved, you will have to add CNAME record and TXT record to your domain’s DNS settings.
- If you’re using Inmotion Hosting, go to your cPanel >>> Advanced DNS Zone (the configuration step is similar in other hosting but if you get any trouble, try contact your hosting vendor for more detail.)
Adding CNAME and TXT records
- Go back to MailChimp >>> click on Authenticate Domain, and you’re done! (Note that since even though you only have to do this once, it can take up to 24 hours for the changes to take effect.)
That is what it appears to be like like when every part’s gone in keeping with plan